THE EFFECTIVENESS OF DIGITAL LITERACY COURSES IN SPORTS ORGANIZATIONS

Abstract

This article analyzes in detail the effectiveness of courses aimed at improving digital literacy in sports organizations. In the modern field of sports, there is an increasing need for full digitalization of management processes, processing of statistical data, analysis of results and communication of athletes. In this regard, the role of digital competence development courses is very important. The study considers the level of initial digital training of employees of sports organizations, the content of training programs, training formats, i.e. online and offline, their impact on professional performance. The effectiveness of the work of specialists who have passed the course, the ability to use information technologies and the tendency to innovation in management processes are evaluated. As a result, it turned out that digital literacy courses contribute to improving the overall efficiency of sports organizations, forming a culture of decision-making based on data, and strengthening modern models of internal organizational management.

The results of the analysis show that the systematic development of digital skills in sports organizations ensures stable competitiveness, an effective training program allows employees to quickly adapt to technological changes.